MO Assurance Company (MOA) which started its journey as Golden Crescent Assurance, is the first step into the Financial Services sector by the promoters of METL (Mohammed Enterprises Tanzania Limited) Group of Companies. The Company started Operations on 1st March 2007 and has established itself as a stable and growing nonlife insurer in the market with a healthy portfolio mix and notable presence in the micro insurance segment. MOA has pioneered the foray into mobile insurance scene with unique micro life and micro health insurance schemes. Presently under MOA’s micro insurance umbrella more than 600,000 people are covered.